THE RIGHT WAY TO USE LINKEDIN FOR SOCIAL SELLING
THE RIGHT WAY TO USE LINKEDIN FOR SOCIAL SELLING
THE RIGHT
WAY TO USE LINKEDIN FOR SOCIAL SELLING
On LinkedIn, B2B sales reps have access to thousands of decision-makers who are open to making business connections. By engaging with them you’ll generate more high-quality leads, and grow your reputation as an expert in your field. 👌
People will always want to work with an expert.
WHAT IS SOCIAL SELLING AND WHY IS IT BETTER?
Social selling is using social media platforms to engage with potential buyers. It will convert platform users into leads and ultimately buyers. B2B salespeople will be the most successful social selling on LinkedIn.
Selling on LinkedIn is more effective than traditional methods like cold calling, because it’s a softer approach, and the B2B buyers of today appreciate that. Instead, you are interacting with them in subtle ways to grow the relationship before you make the ask.📈
EXAMPLES OF SOCIAL SELLING
• Posting articles you wrote
• Posting daily updates
Don’t pitch right off the bat, focus on building trust with your leads and providing useful resources. 🤗
Use this messaging method for extra help:
- • Ask To Connect: Explain why connecting is valuable to both of you, be personalised.
- • Thank Them For Connecting: If they connect, send a thank you message.
- • Share Value With Them: Send over a piece of content that they might find interesting.
- • Ask For A Meeting: When you feel enough trust has been formed, ask for a meeting.
2. Understand Their Pain Points
If you do enter into a sales conversation, it’s important to first figure out their pain points and needs. You want to come across as a problem-solver before you make any pitches about your product or service.
3. Build Valuable Relationships
You want to get these leads to see you as a helpful expert, not as someone praying on them to buy your service. If you continue starting interesting conversations and withhold from pitching, in time people will start to reach out to you for help. 🥰.
4. Offer No Strings Attached Value
At the start, you should be giving the lead value without asking for anything in return. Send them an article that you think they’d enjoy. After you have given them enough for free, they will give you something in return: acceptance of a meeting or demo request.
5. Construct A Great LinkedIn Profile
Your LinkedIn profile will be the first place leads go when they want to check you out. In sales, first impressions matter.
So here’s how to optimize your profile so it clearly articulates who you help, and how you do it:
- Use a professional headshot
- Craft an informative headline
- Write a customer focussed summary
FINAL NOTE
Growing relationships with people over LinkedIn takes time. Usually, you should wait until a month of interaction with an individual before you ask for a meeting or call. Just make sure enough trust has been built, and the request doesn’t seem pushy.
To succeed in LinkedIn selling you have to practice delayed gratification. ✅
Reshaped Leadership Team to Emerge Shop Buyout
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!